LINKEDIN EXPLAINED

An educational campaign aimed at professionals new to LinkedIn, who wanted to learn key features that would help them navigate their careers, whether they were just starting out or looking for a new challenge.

The campaign ran in different markets across Europe and consisted of video ads, social content, newsletters, and a new digital platform.

Credits: 

Agency: Monks UK & Ireland
Role: Concepting, digital copywriting, scriptwriting, content writing.
GCD: Brian Finucane