STAR IN YOUR OWN
AI ADVENTURE
Imagine being the main character in a Qatar Airways commercial!
To showcase their dedication to innovation and customer experiences, Qatar Airways created an AI-powered brand campaign that invited everyone to star in a beautiful love story.
Our role was to handle all things social: get millions of followers to try the AI-powered app, hop on content and visual trends, dig deeper into our characters’ stories and put the spotlight on each scene of the 3-minute brand video through BTS content.
The social campaign was shot across London, Cape Town, and Doha.
Credits:
Agency: McCann Demand
Role: Social concepting, BTS film direction, social production and post production oversight.
CDs: Jack Kerruish and Greg De Roeck
Selected Works
QATAR AIRWAYS - AI ADVENTURESocial, Influencers
NIVEA - SKIN COMPLIMENTSIntegrated
NIVEA - EMBRACE LIFE AT FULL SPEEDIntegrated
ARIEL - BEAT EVERY STAINSocial, Activation, Influencers
HYUNDAI - FORWARD THINKING DRAMATV Sponsorships
HEINEKEN - NEW 0.0 OPEN TO ALLTVC, Social
Adidas - myNeolabelSocial, Digital
WWF - BEARFLIXDigital, Social
NIKE - Nike For Real?Social, Game
MIRO - IT’S A MIROCLEIntegrated
SWATCH - SWATCH THISSocial, Influencers
LINKEDIN - EXPLAINEDSocial, Digital
Hyundai - Quietly BrilliantPress, Radio
PUMA - THE /99 COLLECTIONActivation Pitch