BEAT EVERY STAIN 

One pod to rule them all! After landing the Ariel 3in1 pods activation brief, we quickly realised the huge potential of these little ones.

So, we went big on creative and launched a global platform instead, that positioned Ariel as unbeatable in front of all stains, from wine and oil to ketchup and even mud. We then came up with a unique Tough Mudder event, where we challenged contestants and influencers to get really muddy at the Ariel Mud Tank before beating the mud with the 3in1 pods.

Final score: Ariel 3 - Mud 0.

Credits: 

Agency: Saatchi & Saatchi London
Role: Concepting, TVC, social activations, influencers, campaign oversight.
ECD: Charlie Martin