SKIN COMPLIMENTS 

Men compliment each other on all sorts of things.
Cars? Sure. Trainers? Definitely. But great skin? Still off-limits.

We decided to flip the script with Nivea Men Anti-Age Serum. So effective at reducing dark spots and revitalising the skin, it gave men a whole new reason to say, "Mate, your skin looks amazing." Skin Compliments became a global campaign packed with TV ads, DOOH, social content and even a hidden camera stunt. No wonder it got men talking. 

The campaign earned global recognition for challenging stereotypes and inspiring men to celebrate great skin.

Credits: 

Agency: Publicis Hamburg
Role: Concepting, film and print shoots oversight, digital and social creative production.
ECD: Christian Horsfall & Mariana Peluffo