THIS MEANS MORE

For Liverpool Football Club’s first global brand campaign, we defined a new positioning that celebrated its proud heritage. 

Inspired by the vision set out by the great Bill Shankly, "This Means More" celebrates the bond between the club and the community that many would argue, is unsurpassed in football. It truly articulates what it means to be a part of this great club.

Credits: 

Agency: Octagon
Role: Concepting, Print and Integrated Art direction
CD: Josh Green