#MYNEOLABEL

Adidas neo fans are mobile-first and demand a voice. Enter #myneolabel, an innovative global activation launched on Snapchat, featuring a ‘white looks’ film.

Using Snapchat’s native doodle tool, budding designers were invited to create, edit and win the chance to wear their own fashion designs. Entries from the neo community flooded in and winners were flown to adidas HQ alongside social influencer Peyton List to have their designs turned into real collection items.

Credits: 

Agency: Iris London
Role: Website design, social activations, influencers.
ECD: Adam Fish