THE /99 COLLECTION
99 times less! That’s how much or, better yet, how little professional female football players earn compared to their male counterparts.
To highlight this staggering pay gap and help close it, we pitched Puma an in-store activation where all women's sportswear would be 99 times smaller than usual.
Credits:
Agency: Innocean Europe
Role: Pitch concept and presentation
CCO: Gabriel Mattar
Selected Works
QATAR AIRWAYS - AI ADVENTURESocial, Influencers
NIVEA - SKIN COMPLIMENTSIntegrated
NIVEA - EMBRACE LIFE AT FULL SPEEDIntegrated
ARIEL - BEAT EVERY STAINSocial, Activation, Influencers
HYUNDAI - FORWARD THINKING DRAMATV Sponsorships
HEINEKEN - NEW 0.0 OPEN TO ALLTVC, Social
Adidas - myNeolabelSocial, Digital
WWF - BEARFLIXDigital, Social
NIKE - Nike For Real?Social, Game
MIRO - IT’S A MIROCLEIntegrated
SWATCH - SWATCH THISSocial, Influencers
LINKEDIN - EXPLAINEDSocial, Digital
Hyundai - Quietly BrilliantPress, Radio
PUMA - THE /99 COLLECTIONActivation Pitch