SWATCH THIS

#SwatchThis space! We tapped into Gen Z's passion and energy to do things most unapologetically and created a movement. 

Using #SwatchThis as a CTA, we encouraged followers to capture unmissable, vibrant moments before they were gone forever. Swatch rewarded those who shared the most unmissable acts with a new watch.

Credits: 

Agency: BETC. London
Role: Concepting, film and print, digital and social creative production.
ECD: Rosie Bardales