IT’S A MIROCLE! 

Team alignment without 17 meetings and an existential crisis? It’s not divine intervention. It’s Miro. A calm launch day?
It’s not a miracle. It’s a mirocle.

Mirocles are those measurable, magical-feeling moments when teams don’t just work. They get great done. Because greatness at work happens when human creativity meets Miro – the AI-powered innovation workspace. We brought work mirocles to life with an integrated campaign featuring Miroltar, the genie who grants work wishes, and the Mirocle Booth, where Mironeers offer real, actionable help.

Credits: 

Client: Miro
Role: Concepting an integrated campaign, including OOH, social videos, influencers, and activations.
Head of Creative: Drew Jazz