FORWARD THINKING DRAMA 

Warning: a teddy bear fell victim in our diamond heist.
Our mission was to progress traditional storytelling in TV sponsorships and capture the attention of our audience like never before. 

So, we created 80 seconds of reverse-running drama and split them into eight idents that ran alongside award-winning drama series.Each ident had its own story and could be enjoyed as standalone. But, when you watched them all together, they revealed an elaborate plot-line of a much bigger story.

Credits: 

Agency: Innocean London
Role: Concepting, pre-production and production oversight.
CD: Dom Sweeney