BEARFLIX 

We needed to raise money for a bear orphanage without triggering the usual “Oh, another tearjerker from a big charity”.

 We found the answer in people’s love for binge-watching video content. We wanted to not just entertain, but also show the joy and value of each donation. Inspired by streaming platforms, where a small fee offers countless hours of viewing, we realised many didn’t know about the only bear orphanage in Europe - Bear Again - that’s all about saving adorable bear cubs.

Bearflix launched in 2020, with over 30 short films on demand, and Basic, Standard, or Premium memberships. The campaign ran for three years.

Credits: 

Agency: Kastana
Role: Concepting, digital creative production, scriptwriting, creative direction.
CDs: Adina Cioceanu and Silvia Marinescu